The plan Arkéa 2020 aims to strengthen the group’s position as the “Entrepreneur for banking and insurance” through four main strategic orientations:
advise and equip retail clients, transitioning from a model of banking distribution to a “financial coaching” concept. Launch a new retail banking concept that combines the best of brick-and-mortar and online banking;
strengthen the group’s positioning as the go-to partner in its home regions and supporter of ecosystems, notably with the establishment of a function dedicated to supporting digital entrepreneurship;
as a producer of banking and insurance products, continue to diversify its distribution networks through partnerships or even acquisitions of niche players to extend its product and service lines, notably in the services area;
take advantage of its unique positioning in France and the euro zone as a third-party service provider by expanding its product and service lines to better serve existing clients and win new ones. The goal is to strengthen its role as a compiler of skills.